TATA Digital

Tata Neu is the Tata Group's flagship unified digital platform and super app, created to bring its expansive portfolio of brands into a single, cohesive customer ecosystem. The platform offers a seamless, all-in-one shopping and service experience across diverse categories, including groceries (BigBasket), electronics (Croma), fashion (Westside, Tata CLiQ), travel (Air Asia, Taj Hotels), and financial services. A central feature of Tata Neu is its unified loyalty program, which utilizes NeuCoins, allowing customers to effortlessly earn and spend this common currency across all participating Tata businesses, thereby driving engagement and rewarding loyalty throughout the entire conglomerate's digital footprint.